Midlife SaaS_

A founder’s journal for a mid‑aged technical creator exploring SaaS in the AI era — documenting the quiet, steady climb toward $10K/month.

Why Is Shopify So Confusing for Developers?

Working on the Shopify integration for InvenTrac and I have to rant a little. Why is everything so confusing? There’s Shopify Admin. Then Partner Dashboard. Then Dev Dashboard. Then Apps. Then a bunch of different Shop…

#building in public #developer experience #hopify #indie developer #InvenTrac #SaaS development #Shopify Admin #Shopify API #Shopify app development #Shopify App Store #Shopify Dev Dashboard #Shopify developer #Shopify Partner Dashboard #Shopify UX

What’s Next for ArteraQ: Open Source, Plugins, and Staying Free

I’ve been thinking a lot about where I want to take ArteraQ next. One thing I’ve decided is that I want to keep the desktop version open source and free. Artists, collectors, galleries, art advisors, and collection mana…

#art collection management #art collection software #art gallery management #art inventory software #ArteraQ #ArteraQ plugins #artwork inventory #collection management #gallery software #offline art inventory #open source art software #open source collection management

AI Makes Building Easy. Marketing? Not So Much.

Lately I feel like I’m constantly choosing between coding and marketing. I work full time, so there are only so many hours left in the day. And of course I’d rather spend those hours building. That’s the fun part for me…

#AI coding #AI development #building in public #Facebook marketing #indie developer #indie hacker #InvenTrac #product marketing #Reddit marketing #SaaS marketing #social media marketing #solo developer

Shopify Rejected My App, and They Had a Point

Here’s a shorter version that feels more like a founder writing about what happened, rather than a polished company blog. Shopify Rejected My App, and They Had a Point I finally submitted InvenTrac to the Shopify App S…

#app #Chrome-extension #development #Inventory #InvenTrac #Shopify

Real-Time Inventory Sync Is Harder Than I Thought

I’ve been spending some time researching how inventory sync actually works across platforms like Shopify, Square, Etsy, and others. At first it sounds pretty simple. Something sells on Shopify, reduce the quantity on Sq…

#Inventory #InvenTrac #sync #webhook

Everyone Can Build Now. But Then What?

AI made building software ridiculously easy. That’s great. I can have an idea, build it, fix it, and ship it faster than I ever could before. But there’s a catch: everyone else can too. Now the hard part isn’t buildin…

#AI #Marketing #software

The Shopify App Store Gamble

I finally submitted InvenTrac to the Shopify App Store this week. But there’s one problem. Shopify’s requirements say a browser extension should be an optional part of an app. InvenTrac is a Chrome extension. That’s k…

#Chrome #Extension #InvenTrac #Shopify

Shipping InvenTrac: 7 releases, then everything else broke. 😅

The last two weeks have been pretty busy. I took InvenTrac from 0.1.7 to 0.1.13 — seven releases with a mix of new features, fixes, and a few things I didn’t realize were broken until I started supporting multiple shops.…

#Chrome #Etsy #InvenTrac #multi-shop

ArteraQ Desktop is here — and it never leaves your Mac.

After months of nights and weekends, I'm excited to share this: the ArteraQ Desktop app is here. ArteraQ started as a cloud platform helping galleries, collection managers, and art advisors replace spreadsheet chaos for…

#Cloud #Desktop #offline

The name finally catches up

I originally built InvenTrac for Etsy sellers — mostly for my daughter — and for a long time that was its whole identity. The extension literally had “Etsy Inventory Manager” in the name. Then I added Shopify support las…

#Etsy #InvenTrac #Shopify

Why ArteraQ Is Going Offline (And Why Galleries Love It)

I’ve spent the last few weeks building something I didn’t originally plan for ArteraQ: a desktop version. The idea actually came from conversations with galleries. A few people basically told me, “I don’t want another s…

#app #art #build #founder #gallery #in #journey #Mac #management #offline #pivot #product #public #software #workflows

The Pivot That Changed Everything: How ArteraQ Shipped More in 3 Weeks Than 3 Months

June was a pretty big month for ArteraQ. After a lot of conversations and customer discovery, I made a difficult decision to move away from building primarily for individual collectors and focus more on galleries, art a…

#advisors #art #build #building #collection #founder #galleries #in #journey #management #pivot #product #public #SaaS

Why Built InvenTrac

InvenTrac actually started because of my daughter. She runs a small Etsy store, and like many small sellers, she was having trouble keeping everything in check — inventory, what was running low, what sold out, and order…

#build #Business #Chrome #Etsy #Extension #Hacker #in #Indie #Inventory #InvenTrac #management #Project #public #Seller #Side #Small #Tools

After Months of Iteration, ArteraQ Is Finally Live — Here’s Why It Matters

ArteraQ is finally open for sign-ups. It’s been a bit of a journey getting here. Over the past few months, I’ve talked to gallery owners, art advisors, collectors, artists, and collection managers. What I learned from t…

#advisors #art #build #collection #founder #galleries #in #journey #launch #management #product #public #SaaS #update

A Month of Conversations Completely Shifted My Product Positioning

After a lot of cold outreach on LinkedIn, Reddit discussions, and conversations with people in the art world, I’ve started to rethink the market for art collection software. Collectors come in many flavors A lot of col…

#art #build #building #collectors #founder #in #insights #journey #management #market #pain #positioning #product #public #SaaS #workflow

I Thought Galleries Needed Better Software. Turns Out I Was Wrong.

Over the past few weeks, I’ve been talking with gallery owners, art advisors, artists, collectors, and collection managers while building ArteraQ. A few things have stood out. A lot of smaller galleries still rely on s…

#AI‑tools #art‑tech #build‑in‑public #gallery‑workflow #SaaS‑founder

Hello world!

This is a simple blog platform I built as a centralized content engine for my other sites. Everything lives in one place, and the rest of my projects can pull from it whenever they need to. It keeps things clean, consist…

#kara #test