Lately I feel like I’m constantly choosing between coding and marketing. I work full time, so there are only so many hours left in the day, and of course I’d rather spend those hours building. That’s the fun part for me. AI coding has made that part kind of crazy too. I can have an idea, try it, change it, break it, fix it, and ship something way faster than I could before. But then I started realizing that building faster doesn’t really solve the bigger problem. Nobody knows what I built. So now I’m spending more time learning things I honestly never paid much attention to before: posting on social media, hanging around Reddit, joining Facebook groups, setting up alerts to see what people are talking about, and trying to figure out what to post without sounding like I’m trying to sell something. Half the time I’m doing all of that, I’m thinking, I could be coding right now.
That’s probably the part I struggle with the most. Building feels productive because at the end of the night I can see a new feature working. Marketing is different. You can spend hours on it and sometimes it feels like nothing happened. AI gave developers like me a pretty amazing superpower. One person can build a ridiculous amount of stuff now, except everyone else got the same superpower too. There are more apps, more SaaS products, more extensions, more everything, and building another one is getting easier every day. So I’m slowly learning that maybe the hard part isn’t building anymore. It’s getting anyone to notice.