Everyone Can Build Now. But Then What?

AI has made building software ridiculously easy. I can have an idea, build it, fix it, and ship it faster than ever before. That’s great, but there’s a catch: everyone else can do the same thing now. The hard part is no longer building something. It’s getting people to notice it.

I’m learning this with InvenTrac. Writing code is the easy part, especially for someone who has been programming for years. Getting people interested without becoming that annoying guy promoting his product everywhere is much harder. Reddit doesn’t like self-promotion, Facebook groups don’t like spam, and most people ignore ads. Now we also have AI-generated marketing content everywhere, and so much of it sounds the same.

There’s an old saying I keep thinking about: Nobody wants to be sold to, but everyone wants to buy. Maybe the answer isn’t more marketing, but being useful, sharing real experiences, and having honest conversations with people. AI can help everyone build software, but standing out is still a very human problem.